URG

Ultimate Reading Glasses faced a critical challenge: due to a sudden change in leadership, they found themselves with an outdated, non-functional website that appeared untrustworthy and hindered sales. They needed a complete overhaul before the approaching holiday season, including new branding and a platform switch to Shopify for more efficient operations.

I stepped in and designed a comprehensive e-commerce site with improved sales features like strategic CTAs, intuitive navigation, clear benefit displays, testimonials, and FAQs. To protect their SEO rankings, I carefully implemented 301 redirects for over 3,000 backlinks during the migration.

The results were immediate. Within two weeks of launch, Ultimate Reading Glasses experienced a surge in orders, generating thousands in revenue. Positive customer feedback highlighted the site's improved clarity and usability. The new owners at URG were thrilled with the transformation, noting its significant impact on growth and customer engagement.