Is Your Website Costing You Customers? 5 Signs It’s Time for a Redesign

Your website is your hardest-working salesperson. It runs 24/7, never sleeps, and often serves as the first impression someone has of your business.

But here’s the uncomfortable truth: ^{if your website feels outdated, clunky, or confusing, it’s actively driving potential customers away}.

So how do you know if it’s time to invest in a redesign? Here are five red flags that might mean your website is costing you sales every single day.

1. Slow Load Times → Lost Sales

Nobody likes waiting, and online shoppers are less patient than ever. In fact, 53% of visitors leave a site that takes longer than 3 seconds to load (Google Business). That means if your site is dragging its feet, you’re losing more than half your potential leads before they even see your offer.

I once worked with a client whose homepage took nearly 8 seconds to load because of oversized images and tons of unused JavaScript. After optimizing and redesigning, we cut it down to under 2 seconds—and ^{their bounce rate dropped by 40%}. That’s the effect that speed can have on your sales.

Find out how your site holds up:

Run a free test with Google PageSpeed Insights. If your site is in the red, it’s definitely time to upgrade.

2. Outdated Branding → Loss of Trust

Imagine walking into a musty store with peeling paint, flickering lights, and dusty shelves. Would you feel confident buying there? Maybe you would...? 😂 But most people probably wouldn't feel comfortable in that kind of environment. ^{The same logic applies online}.

If your website design looks stuck in 2010—or doesn’t match your current branding—it can quietly erode trust. Buyers today expect sleek, modern experiences that reflect your professionalism.

Pro Tip: Design trends shift roughly every 2–3 years. If your site hasn’t had a facelift in 5+, chances are it’s giving the wrong impression.

Below is an example of good vs bad design from one of my client's websites.

3. Poor Mobile Usability → Frustrated Buyers

Over 60% of web traffic now comes from mobile devices. If your site is hard to use on a phone—tiny buttons, cut-off text, requires lots of pinching and zooming (I'm sure you've used some of those sites) customers will give up and move on.

I can’t tell you how many times I’ve seen businesses pour thousands into ads, only to discover that mobile visitors couldn’t even click “Buy Now” without frustration.

👉 Test this yourself: Open your website on your phone and try to complete a simple action—like filling out a form or checking out. If it feels clunky, so will it for your customers.

4. No Clear CTAs → Missed Sales

Every page on your website should answer the question: “What do I do next?”, and strong CTAs are the key here. 

One way I've found it helpful is to think about CTAs through the lens of environmental cues. The same way exit signs in a building tell you exactly where to go without thinking, ^{a good CTA guides your users to learn more about your product, fill out a lead gen form, or purchase something}.

Without clear calls-to-action (CTAs), visitors drift from page to page aimlessly and leave without converting. Some common mistakes include not having strong CTAs at all, using non-descriptive buttons, or hiding CTAs at the very bottom of the page.

A client of mine swapped a generic “Submit” button for “Book Your Free Strategy Call” and saw inquiries double within a month.

Strong CTAs motivate people to act, and remind them what they're supposed to do.

5. Hard to Update → Wasted Time & Money

Your business likely moves fast to keep up with the ever-demanding market. If every small update, like changing text, adding an image, or updating pricing, requires calling a developer, you’re stuck in a bottleneck.

Modern websites are built on platforms like Webflow that let you easily update content yourself. If your site feels like a locked box only your developer can open, then it’s likely slowing you down, draining your time, and costing you opportunities.

Wrap-up

If you found yourself nodding along to any of these signs, your website might be costing you customers right now.

But here’s the good news: you're now armed with the knowledge you need to get a competitive edge.

^{A redesign can help you:}

• Convert more visitors into leads (literally make more money)
• Reflect your brand’s true professionalism (which builds trust with new and existing clients)
• Save time with easy updates
• Future-proof your online presence

👋 If you’re wondering how your site stacks up, let’s chat and see what's possible. A modern redesign could be the difference between visitors bouncing—or buying.