Branding designed to attract, engage, and win.

I help businesses define who they are, what they stand for, and how to show up with confidence—so you can turn heads and leave a lasting impression.

Figma branding workspace showing logo design, color palette, and typography system for Emblem, representing custom brand identity creation
Features

Your brand, clarified. Your message, amplified.

Through a guided, collaborative process, we’ll uncover your unique story and turn it into a strategic identity that connects with your audience and sets you apart.

Colorful brand identity variations for 'Emblem' showcasing logo flexibility, consistent typography, and strategic color combinations for cohesive visual branding.

What you'll gain:

A Clearer Sense of Purpose:

We’ll dig into your mission, core values, and long-term vision so your brand reflects what really matters.

Stronger Audience Connections:

I’ll help you understand your ideal customers—what drives them, what they need, and how to speak their language.

Confident Market Positioning:

We’ll define what makes you different (and better) so you stand out from the rest in your industry.

Visual Clarity That Feels On-Brand:

With strategic colors, typography, and imagery, we’ll create a style that visually reflects your brand’s personality.

A Game Plan You Can Follow:
Walk away with a
strategic brand document
A comprehensive guide that captures your brand’s identity, messaging, and visual direction. It includes key elements like your mission, values, target audience, tone of voice, and visual guidelines.
and
guidelines
See example brand guidelines below.
that cover everything you need to stay consistent across every platform.

Example brand guidelines

Brand guidelines overview with labeled sections for values, tone, logo, colors, watermark, assets, and typeface
Gradient background with the word ‘Colors’ centered, introducing the color section of a brand guidelines document
Brand color palette showing primary purple, dark, and white colors labeled as 100% values in Emblem brand guidelines
Shades of primary dark color ranging from 100% to 5%, demonstrating brand color variations for Emblem brand identity
Gradient background with the words ‘Logo Rules’ centered, introducing the logo standards section of a brand guidelines document
Emblem logo on white, black, and gray backgrounds with spacing guides, showing proper logo usage in brand guidelines
Brand guidelines overview with labeled sections for values, tone, logo, colors, watermark, assets, and typeface
Gradient background with the word ‘Colors’ centered, introducing the color section of a brand guidelines document
Brand color palette showing primary purple, dark, and white colors labeled as 100% values in Emblem brand guidelines
Shades of primary dark color ranging from 100% to 5%, demonstrating brand color variations for Emblem brand identity
Gradient background with the words ‘Logo Rules’ centered, introducing the logo standards section of a brand guidelines document
Emblem logo on white, black, and gray backgrounds with spacing guides, showing proper logo usage in brand guidelines
Gradient background with the words ‘Style Guide’ centered, marking the beginning of a brand style guide section
Four brand value cards labeled Bold, Precision, Unapologetic, and Insightful from the Emblem brand guidelines
Tone of voice breakdown with three styles: Boldly Distinctive, Precision with Personality, and Inspired, from Emblem brand guidelines
Gradient background with the word ‘Typography’ centered, introducing the font section of a brand guidelines document
Typeface comparison showing DM Sans for headings and Inter for body text in Emblem brand typography guidelines
DM Sans and Inter font size scale from 56px to 12px, showing typography hierarchy in Emblem brand guidelines
Gradient background with the words ‘Style Guide’ centered, marking the beginning of a brand style guide section
Four brand value cards labeled Bold, Precision, Unapologetic, and Insightful from the Emblem brand guidelines
Tone of voice breakdown with three styles: Boldly Distinctive, Precision with Personality, and Inspired, from Emblem brand guidelines
Gradient background with the word ‘Typography’ centered, introducing the font section of a brand guidelines document
Typeface comparison showing DM Sans for headings and Inter for body text in Emblem brand typography guidelines
DM Sans and Inter font size scale from 56px to 12px, showing typography hierarchy in Emblem brand guidelines

What are the benefits?

Unique brand icon standing above generic alternatives, representing custom web design that sets your business apart

Stand out from the competition

Your brand should turn heads, not blend in. I’ll help you create a bold, unforgettable identity that grabs attention and leaves a lasting impression—so you stand out in a crowded market.

Illustration of 5-star reviews and positive feedback icons symbolizing customer satisfaction and high-converting web design

Build more trust and authority

A strong brand builds trust. I’ll help you create cohesive messaging and visuals that position your business as credible, reliable, and the obvious choice for your ideal customer and target audience.

Polished logo layout with precise spacing, representing professional branding that builds trust and credibility online

Have a consistent identity everywhere

From your website to social media, your brand will look and feel the same—polished, professional, and on point. I’ll make sure your identity stays recognizable wherever your audience finds you.

Process

How we'll discover your brand

Here's a step by step look at the typical process, and what you can expect when we work together.

Number 1
Discover

We'll uncover your brand potential.

I’ll kick things off with a detailed brand questionnaire to help you get clear on your core values, mission, target audience, key differentiators, and visual preferences.

Next
Illustration of a document connecting to a checkmark icon above a stylized layout, representing a brand discovery process through questionnaires and value alignment
Number 2
Define

We'll meet and brainstorm together.

We’ll dive into a collaborative workshop where we break down insights from your questionnaire. Together, we’ll define your messaging, align on visual direction, and set clear goals for your brand.

Back
Next
Illustration of people connecting to a document with a lightbulb icon, symbolizing a collaborative branding workshop to define messaging and visual direction
Number 3
Document

I'll summarize what we've discussed.

After our session, I’ll create a Brand Direction Summary and guidelines that lay it all out—your messaging, strategy, narrative, visual style, and ideal customer profile, designed to guide you through all your brand decisions moving forward.

Back
Next
Conceptual UI layout showing design elements and a creative tool icon, representing the web design process in early visual stages
Number 4
Deliver

It's time to apply your branding.

With the strategy locked in, we’ll apply your new branding across your business. This can include your website, social media, business cards, signage, and more—ensuring a consistent look everywhere.

Final web page illustration with launch and approval icons, symbolizing the delivery and launch of a completed website
FAQs

Common questions about branding

What’s included in your branding services?

Everything your brand needs to stand out: logo design, visual identity, messaging, and a strategic brand document to keep everything consistent.

How do you figure out what my brand should look like?

Through a collaborative process. We’ll dig into your mission, values, and target audience to create a brand identity that feels authentic and resonates with your customers.

How long does the branding process take?

When it comes to branding, I believe exceptional work takes time. However, most branding projects are completed in 3-6 weeks, depending on the scope and revisions.

Can you just design a logo for me?

Yes—no problem, but keep in mind that a logo is just one piece of the puzzle. For the best results, I recommend building a full brand identity alongside it.

Will I get all the legal rights and files I need to use my branding?

Of course! Upon project completion and final payment, you’ll have full ownership of everything created for your brand. I’ll also make sure you get all the files you need, in the right formats, for web, print, and anything else you might need.

Didn't find what you need?

Feel free to reach out, or shoot me an email.